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White steel doors and windows tell you the doors and windows business development problems and solutions.

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White steel doors and windows tell you the doors and windows business development problems and solutions.

Date:2017-06-26 Author: Click:

The consumption essence of building materials industry is low attention and high participation. Based on information asymmetry, consumers usually pay little attention to the products. When they buy, they will combine the design opinions and know about the products from many sides, and finally implement the purchase. This characteristic decides that the middle and low-end consumers put the price factor in the first place, while the middle and high-end consumers consider the opinion of experts (designers, etc.) to be the first.

The marketing channels of domestic door and window industry have developed rapidly in recent years, from traditional circulating building materials market to large-scale professional stores, to professional building materials supermarkets and network marketing channels, and have formed a situation of common development of diversified channels. Among them, brand stores, decoration companies, independent stores, design companies, building materials supermarkets and other forms of channels have blossomed everywhere, each channel has its advantages and disadvantages. For the door and window manufacturers, the wider channel means increasing sales opportunities, while supporting the main channel is also increased, which will test the control ability of the door and window enterprises channel. Below white steel doors and windows you analyze the current development of doors and windows enterprises are facing their own constraints and white steel doors and windows industry development is facing their own constraints:

Business mode problem

Door and window enterprises must rely on the development of traditional supermarket management thinking to operate? In the context of the development of small-scale network, low viability of single stores, affected by the regional agency system, the traditional business model is difficult to establish a dominant position in the competition with other channels, it seems inevitable to be eliminated.

Selection of market segments

What kind of people are consumers in the door and window market? Locking down the middle and low-end groups is naturally difficult for today's door and window enterprises, and it is difficult to compete with regional liquidity stores. The high-end crowd is restricted by professional channel constraints and strong extrusion of some high-end stores. In the one or two tier market, we can't get to the top, but we can't land.

Strategic positioning of doors and windows Enterprises

Just like the standardized, branded, standardized chain stores, which are full of second-and third-line products and brands, these products and brands target consumers are typically price-sensitive customers, and the price problem is precisely the disadvantage of the door and window enterprises.

White steel doors and windows

Integration of industry resources

From the current development scale of doors and windows enterprises combined with the development of competitive channels, doors and windows enterprises lack of upstream resources and the ability to control the supermarket-based format channels is still limited.

The development dilemma of door and window enterprises is caused by many factors. However, considering the trend of China's economic development, the building materials industry, as a related industry to flourish the real estate industry, will still maintain a high-speed development situation in a quite long period of time. For the development and breakthroughs of doors and windows enterprises in China, the following nine suggestions are made:

Implementing strategic adjustment and implementing differential competition

From the current domestic market situation and future development point of view, doors and windows products are difficult to obtain competitive advantage through a single price. Therefore, in the current primary and secondary markets, door and window enterprises should focus on the segmentation of consumer groups, coordination of upstream resources, adjust and upgrade the product structure, to achieve the competitive advantage of differentiation by the exclusive supply type and model products, and thus improve the viability of the central market and magnify the benchmarking effect of the central market.


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